It started the way most real things do — with frustration. We were organising a college event and couldn't find a single platform that didn't feel like it was built for someone else. BookMyShow wanted a revenue cut that didn't make sense for a 400-person college show. Insider had minimum commitments. Google Forms gave us zero visibility into who'd actually show up.
We started building Beyond as a side project — a simple ticketing tool for our own events. Then friends started using it. Then friends of friends. We realised we'd stumbled onto a gap that nobody was filling: a ticketing platform genuinely built for the smaller, scrappier, often more interesting end of India's events market.
Inspired by what Dice did for indie music in the UK, what District is doing for nightlife, and what Swiggy Sences is exploring for curated experiences — we want to do the same for India's grassroots events culture. The college fests. The underground gigs. The comedy nights in a 60-seat café. The theatre runs that sell out through WhatsApp.
We're early. But we're building fast, we know the problem intimately, and we're not going anywhere.